5 Website Design Tips for Growth-Minded Entrepreneurs

5 Website Design Tips for Growth-Minded Entrepreneurs

Today, every business owner needs a website. While a simple website will enable customers to peruse your offerings and contact you, designing your website with future growth in mind will help you attract more traffic and drive sales. Hiring a reputable web designer like Alex Bentson Marketing is a great investment if you’re ready to spruce up your site! In the meantime, you can also implement these strategies to turn your website into an impressive sales-generating tool. Improve Your SEO If...

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Instagram Engagement Best Practices

Instagram Engagement Best Practices

How do you effectively reach new people on Instagram? Looking to reach new people that might be interested in your brand and ultimately become future customers or clients? You might have tried other methods, but here are our recommendations for nailing your Instagram strategy through organic engagement. Like, Like, Like! We can not stress the importance of double tapping on others’ posts. Not only does it allow their posts to show up frequently in your feed, but it shows interest and loyalty...

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Why Lifestyle Images Are So Important in Online Marketing

Why Lifestyle Images Are So Important in Online Marketing

Catching the attention of consumers can be challenging when there are a lot competing brands out there. Great products don’t sell themselves, so it's our job as marketers to create an emotional connection between the end-user and the brand to encourage online shopping. As a result, lifestyle images have become a key aspect of any marketing budget. What are Lifestyle Images? Lifestyle images are photos that are not centered around the specific product being sold. Instead, the photos...

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Linktr.ee vs. Linkin.bio

Linktr.ee vs. Linkin.bio

Ever wonder how to get those fancy URL’s in your Instagram Bio that goes to your website or linked articles? Here are two ways to accomplish that. Whenever anyone lands on your page, the first and most important part of the profile they read is your bio. It sets the first impression for you and brand. If you are starting a new business or promoting an existing one, there are many third-party tools that Instagram offers to help you get the most out of your profile. The challenge is often...

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About

Alex has proven success in scaling e-commerce businesses with innovative marketing and streamlined processes. Alex is a born entrepreneur who received her Bachelor of Science at UC Davis in Psychology and Fine Art. With over ten years of experience in the digital marketing landscape, working amongst a variety of industries, Alex will not only get the job done but she is known to exceed client expectations.