Email Marketing

The benefits of email marketing for e-commerce stores are astronomical. Without it, sales gains are slow. The value of having a contact list of interested consumers of your product can have an incredible return for online sales revenue, and followers of your brand become loyal consumers who are a direct result of the efforts you put into great marketing of your product and overall brand. I love hearing the "cha-ching!" sound every time the Shopify app records a new sale, who doesn't? For even bigger companies, I know you're still running the sales numbers[...]

Attention beverage companies! If you typically rely on visitation, here 5 ideas for informational content that you can send to your subscribers that aren’t overly pushy about sales, yet still allow you to keep in contact with your following. The best part is, you’ll probably sell some of your wine, beer, or whatever it is that you sell along the way! Just be sure to include a free or cheap shipping coupon in your email blast (preferably at the bottom). Here’s how you can incorporate more informational communications to your subscriber[...]