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Alex Bentson Marketing

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Email Marketing

Email Marketing, Web Design
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August 7, 2020

Segment Squarespace Contact Forms to MailChimp Groups using Zapier

This year, the workforce has shifted to a digital approach for business acquisition more so than ever before. Over 80% of small businesses rely on email campaigns to acquire new clients and sustain overall growth. If you are one of many people trying to integrate your Squarespace and MailChimp accounts, I've got a great tip for you. I decided to put together a quick tutorial of how I used a filter through Zapier to integrate Squarespace contact forms with MailChimp groups so you can keep your email list segmentations clean from the get-go. This quick video out[...]

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Email Marketing
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May 16, 2020

The Many Benefits of Email Marketing

The benefits of email marketing for e-commerce stores are astronomical. Without it, sales gains are slow. The value of having a contact list of interested consumers of your product can have an incredible return for online sales revenue, and followers of your brand become loyal consumers who are a direct result of the efforts you put into great marketing of your product and overall brand. I love hearing the "cha-ching!" sound every time the Shopify app records a new sale, who doesn't? For even bigger companies, I know you're still running the sales numbers[...]

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Email Marketing
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April 19, 2020

5 Not-Pushy Quarantine Campaign Ideas

Attention beverage companies! If you typically rely on visitation, here 5 ideas for informational content that you can send to your subscribers that aren’t overly pushy about sales, yet still allow you to keep in contact with your following. The best part is, you’ll probably sell some of your wine, beer, or whatever it is that you sell along the way! Just be sure to include a free or cheap shipping coupon in your email blast (preferably at the bottom). Here’s how you can incorporate more informational communications to your subscriber[...]

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Email Marketing, Tips & Tricks
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April 13, 2020

10 Must-Have Online Marketing Tools

Here are some of my favorite marketing tools if you are looking to start your own marketing plan for your business. I've come to rely on all of these tools and I wouldn't recommend them otherwise! These meet marketing industry standards, and I have always preferred to choose tools that are free or cheap. Most of the following have mobile apps as well, so you can check on critical work, or get helpful notifications, on the go! Let's dive in, shall we? 1. Mailchimp I think it goes without saying that all businesses must have a platform to collect email ad[...]

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