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Alex Bentson Marketing

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Social Media

Social Media, Tips & Tricks
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September 27, 2020

Instagram Engagement Best Practices

How do you effectively reach new people on Instagram? Looking to reach new people that might be interested in your brand and ultimately become future customers or clients? You might have tried other methods, but here are our recommendations for nailing your Instagram strategy through organic engagement. Like, Like, Like! We can not stress the importance of double tapping on others’ posts. Not only does it allow their posts to show up frequently in your feed, but it shows interest and loyalty in their brand. Likes help build a strong presence on the i[...]

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Social Media
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September 27, 2020

Why Lifestyle Images Are So Important in Online Marketing

Catching the attention of consumers can be challenging when there are a lot competing brands out there. Great products don’t sell themselves, so it's our job as marketers to create an emotional connection between the end-user and the brand to encourage online shopping. As a result, lifestyle images have become a key aspect of any marketing budget. What are Lifestyle Images? Lifestyle images are photos that are not centered around the specific product being sold. Instead, the photos showcase the environment that the product is in. In some cases, t[...]

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Social Media
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August 28, 2020

Linktr.ee vs. Linkin.bio

Ever wonder how to get those fancy URL’s in your Instagram Bio that goes to your website or linked articles? Here are two ways to accomplish that. Whenever anyone lands on your page, the first and most important part of the profile they read is your bio. It sets the first impression for you and brand. If you are starting a new business or promoting an existing one, there are many third-party tools that Instagram offers to help you get the most out of your profile. The challenge is often deciding which one will benefit your business the most. One option in ga[...]

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Social Media, Tips & Tricks
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July 9, 2020

My top 5 Instagram Tips & Tricks

In this article, I'm giving away my top 5 tips and tricks for Instagram. I hope these will help your business grab a hold of an even stronger brand presence on IG, and help you understand a few technicalities on the platform.  Tip #1: Make sure your profile picture is on-brand Graphic made on Canva! Creating an on-brand profile photo that stands out is my #1 key to a great first impression. If you have a dedicated face of your brand if you’re an owner or #solopreneur like me—use your face! People want to get to know the person behi[...]

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