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Alex Bentson Marketing

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Tips & Tricks

Social Media, Tips & Tricks
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September 27, 2020

Instagram Engagement Best Practices

How do you effectively reach new people on Instagram? Looking to reach new people that might be interested in your brand and ultimately become future customers or clients? You might have tried other methods, but here are our recommendations for nailing your Instagram strategy through organic engagement. Like, Like, Like! We can not stress the importance of double tapping on others’ posts. Not only does it allow their posts to show up frequently in your feed, but it shows interest and loyalty in their brand. Likes help build a strong presence on the i[...]

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Social Media, Tips & Tricks
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July 9, 2020

My top 5 Instagram Tips & Tricks

In this article, I'm giving away my top 5 tips and tricks for Instagram. I hope these will help your business grab a hold of an even stronger brand presence on IG, and help you understand a few technicalities on the platform.  Tip #1: Make sure your profile picture is on-brand Graphic made on Canva! Creating an on-brand profile photo that stands out is my #1 key to a great first impression. If you have a dedicated face of your brand if you’re an owner or #solopreneur like me—use your face! People want to get to know the person behi[...]

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Email Marketing, Tips & Tricks
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April 13, 2020

10 Must-Have Online Marketing Tools

Here are some of my favorite marketing tools if you are looking to start your own marketing plan for your business. I've come to rely on all of these tools and I wouldn't recommend them otherwise! These meet marketing industry standards, and I have always preferred to choose tools that are free or cheap. Most of the following have mobile apps as well, so you can check on critical work, or get helpful notifications, on the go! Let's dive in, shall we? 1. Mailchimp I think it goes without saying that all businesses must have a platform to collect email ad[...]

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