In this article, I’m giving away my top 5 tips and tricks for Instagram. I hope these will help your business grab a hold of an even stronger brand presence on IG, and help you understand a few technicalities on the platform. 

Tip #1: Make sure your profile picture is on-brand

Graphic made on Canva!

Creating an on-brand profile photo that stands out is my #1 key to a great first impression. If you have a dedicated face of your brand if you’re an owner or #solopreneur like me—use your face! People want to get to know the person behind the brand. Alternatively, I suggest using your brand’s logo mark on a simple background in your brand colors.  The easiest way to get this right is to upload a perfect square, which usually has the best results in the circle shape on Instagram. If your logo mark is in the center of the square, it will look great in the circle after uploading it into Instagram. My suggestion is to use Canva to remove the background (if applicable to an image of a person) and apply your brand color as the background. Or, you could also hire a graphic designer to do this for you. I can be of help in this department if you need someone to do this for you. Here’s a great article with  more information on choosing the best profile image. 

Tip #2: I get this question a lot, What are Highlights?

Highlights enable you and your company to save your stories to your profile page. Normally, Instagram Stories will disappear after 24 hours. However, if you “highlight” a story, it will save the content on your profile. You can then refer back to them on the little circles above your feed of regular posts. Then anyone that views your profile can see them for the lifetime that you keep them “highlighted”.  Highlights can also be categorized into buckets of various subjects and topics. Viewers can tap through all of your curated collections of stories— both old and new. Check out this video for a more detailed overview of how Instagram Highlights work.

Tip #3: How to change your Highlight Cover without posting it on your stories

Next after you learn how to start saving highlights, you can add some extra flair and use these to your brand’s advantage by adding highlight cover icons to your category of highlights. For example, one of my categories is “Social” where I save highlights of my social tips that I have posted on my story. Instagram made a change to the way you can edit these cover icons, so now you can update the image without sharing those to your stories. Customizing your category cover images can establish a professional and clean look to your Instagram profile that further emphasizes your branding. You can design these images or icons using Canva, or ask a graphic designer or artist to make these custom for you to match the categories you choose. Here’s a step-by-step guide on How to Edit your Highlight Covers

Tip #4: link every post

Using a tool that allows you to link your Instagram images to URLs is key to getting viewers off Instagram and on your website and convert followers into purchases or more loyal customers. Tools such as Later’s Link In Bio or LinkTree are great options. For more options beyond these two, I found this detailed article about how to create them and how to use them from Sol Studio. 

tip #5: use Instagram Collections like Pinterest

Utilizing Instagram Collections is a great way to organize user-generated content and bookmark posts to refer back to later on. This Instagram feature is very similar to Pinterest in that it allows users to go back to posts for inspiration, or to rediscover content they enjoyed. For clients, I save relevant posts from an account that I might not remember later on to my collections, and then when I am scheduling their posts, or looking for user-generated content or inspiration, I am always able to find the images easily in my Collections. 

Alright friends, that’s it for this blog post! Let me know in the comments if any of these Instagram tips and tricks were new to you, or if you found them interesting! I would love to know what you think. 

Cheers! 

Alex