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Burgess Cellars

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hello@alexbentson.com

alexbentsonmarketing

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Sep 15

If my business model was a dress, it’s probably been to alternations 20 times since I started being an Independent Contractor, and it’s gone in for yet another fitting recently. I’ve learned more about myself along the way and I’ve learned what I enjoy doing, what I’m willing to do, and what I’m not willing to do. I’ve learned that saying no is sometimes the best thing I can do for myself, albeit a very difficult thing to do for my natural people-pleasing instincts. I’ve also learned that while working from home is great, so is being around people. So I’ve decided to lean more towards project-based work than ongoing work, and more towards partnering with companies that align with my own passions, and even supplementing my freelancing with community projects, creating more art, and volunteering.

I’m now accepting new small business clients for website projects! If you know a maker, designer, artist, craftsman, or the like who needs a killer squarespace website for a steal—plz send them my way!

alexbentsonmarketing

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Aug 15

Good morning ☀️ Happy Monday! Hope everyone has a good week and is staying cool. There's never enough caffeine, esp. on a Monday, am I right? 😅 ⁠
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Anything you'd like to see me post more of on here? I could post stuff about my process, about my packages, more about me, tips & tricks... but I want to hear from you 🤍 let me know ✨⁠
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#monday #sundayscaries #coffee #latte #digitalmarketing #socialmediamarketing #socialmediamanager #goodmorning #mondays #sunrise #socialmediatips #entrepreneurlife #startup #onlinemarketing #businesstips #socialmediamanagement #digitalmarketingtips #socialmedia #startuplife #marketingdigital #socialmediamarketingtips #marketing101 #entrepreneurs #grind #contentmarketing #marketingstrategy #businessowner #emailmarketing #digitalagency #creative

alexbentsonmarketing

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Jul 18

Here's a little evolution of my work-from-home environments in the past 2 years... and they've changed a lot. I didn't know a creative lifestyle of freelancing could work for me until I dived straight in when I got laid off in 2020, and I'm so glad I did. ⁠
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I have always been a freak about how my desk looks, how my "zoom background" looks, what the paint colors are in the room and the lighting of a space. Since I know I'm going to be spending a lot of time working in it, I want it to be nice!⁠
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Until now, my WFH environment hasn't nailed my vision of what brings me the most peace. I've been struggling with finding myself since going solo, I no longer have a "boss", and it's been a long road but I think I'm finally getting the hang of it. Being ME is the most important thing along this journey. I don't wear makeup or do my hair anymore unless I'm going to have a meeting, which isn't often, but I can see from this evolution that I'm so much more comfortable in my own skin, and I can see that I look and feel so much happier! ⁠
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I've started prioritizing self-care and my creative side (learning guitar, painting more, gardening) and I'm exploring other industries I never thought I'd do marketing for. Most recently, I've been obsessed with houseplants, plastic-free living, and yoga and I'd love to get more involved in those areas locally in my new city, Sacramento! What's up Sac!?⁠
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Scroll all the way to the end to see that my business started with working on couches, working on a small desk in my bedroom, then sharing an office with my partner at home (we spend A LOT of time together!), and finally, now I am fortunate enough to have my own office! ⁠
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I found all these photos in my photo booth files. This is where I always check to see if I look okay before a meeting and sometimes snap a selfie haha⁠
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It feels really rewarding to know I have worked really hard to get to this point to have my own office. I've been self-employed for a little over 2 years, what?! Still astounded that this was possible, and looking forward to where it's going to continue to go!

alexbentsonmarketing

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Jun 11

I could not quietly sit by and allow #nationalroséday to pass without giving a shout-out to some of the wonderful rosé-producers that I get to work with⁠ 🙌⁠
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If you haven't tried canned wine, what are you waiting for? @seawavewines just became available online, and it ships everywhere in the U.S. so go ahead and order yourself some right 👏 now to take on all your summer outings! 😊 👍 🌊 🍷⁠
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For an easy, coastal sipper with lush notes of strawberry, lime, and dark cherry with a smooth and crisp finish... you've gotta get your hands on a bottle of @creamfamilywines Berrycream Rosé. 🎨 🌹 Photo by the lovely @sarahannerisk. ⁠
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Lastly, if you're not drinking but still crave bubbles (as we all do) I highly recommend @copenhagensparklingtea's LYSERØD, available in the U.S. only at @drygoodsdrinks. Dry Goods supplies so many delicious alcohol-free wine alternatives, give it a try if you're looking to cut back 😍⁠
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I know I'm not as active on my own account as I should be (or want to be), but I'm a little shy about posting on my own page, so bear with me 👩🏻‍🦰 💕 ⁠
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I'm sure I'm not the only SMM who can post all day for clients, but get shy about posting for myself?? If you're with me, let me know. ⁠
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Cheers and happy rosé day!⁠
~ Alex

alexbentsonmarketing

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May 6

Good morning! Today I wanted to resurface to give a huge shout-out to my client, @drygoodsdrinks - because today is the day they get to meet their son & first born.

What a pleasure it has been to be their first outside contractor and witness their business blossom for the better part of the past year since it’s initial launch.
 I’ve gotten to see @alstillman pour her blood, sweat, and (happy) tears into The Dry Goods Beverage Co., a passion project she’s been dreaming about for a long time since going alcohol-free herself, a journey that started when she and husband @mrjakekrausz started trying to conceive, and I’m so happy for them that today is finally the day they get to meet their son.

I can’t say I know anyone who knows the e-commerce landscape much better, from fulfillment to marketing, to PR, making deals with vendors, and more; and it’s been a pleasure to work closely with Adrienne shooting videos, managing their Instagram, and now to covering the store operations while she and Jake spend this precious time with their new addition.

That said, if you reach out to hello@drygoodsdrinks.com any time between now and August, you’ll be saying hi to me on the other end! 👋 Feel free to contact me if you’re interested in trying out some alcohol-free cocktail recipes, or want any recommendations to find something you’ll love.

Cheers, and happy “birth”day to you @alstillman & @mrjakekrausz!!

📸: @_erik.castro_

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